LONDON (MarketWatch) -- British American Tobacco /quotes/comstock/23s!a:bats (UK:BATS 2,147, +2.00, +0.09%) said Wednesday that cigarette volumes in the first three months of 2010 slipped 1% to 168 billion from 170 billion a year earlier as declines in Europe, Africa and the Middle East were partially offset by growth in the Asia-Pacific region. "Our consumers are clearly finding economic conditions difficult and volumes suffered as a result of market size declines," said CEO Paul Adams. "However, there was continued pricing momentum and good growth in market shares, leading to solid revenue growth. We remain on track for the year," he added.